The Netherlands at DMEXCO

The Dutch community at DMEXCO.

A large Dutch group travels to Cologne each year. Visitors and exhibitors meet international clients, partners and industry colleagues.

Many Dutch visitors stay for around three days. They combine the expo and conference with meetings and events in the city.

Discuss your plans with Arjan

Group photo at the illuminated DMEXCO installation — Together at DMEXCO.

The Dutch presence

1,000

Dutch visitors, estimated

20-24

Dutch exhibitors, typically

200+

guests at the VIA drinks event

Estimates from Arjan ter Huurne, based on previous editions. These are not confirmed attendance figures for 2027.

Cologne Cathedral and the Hohenzollern Bridge beside the Rhine — Cologne brings the community together over three days.

Meet on Tuesday

VIA networking drinks at Kunstbar.

Many Dutch visitors arrive on Tuesday. The annual VIA drinks event at Kunstbar marks the start of DMEXCO for them.

The venue sits beside Köln Hauptbahnhof. The event attracts more than 200 guests and usually sells out.

See the 2026 VIA drinks event

VIA organises the drinks event. The date, venue and admission details for 2027 are not yet confirmed.

For Dutch visitors

Meet industry colleagues and global companies.

Explore the expo, attend sessions and plan meetings. The Dutch community offers more opportunities to share experiences and make contacts.

For Dutch exhibitors

Present your business to an international audience.

Dutch exhibitors bring agencies, media, commerce and technology to DMEXCO. Discuss your products and services with global brands, CMOs and other decision-makers.

Prepare your visit

Three days in Cologne.

This example reflects how many Dutch visitors plan their trip. Arrange meetings in advance and follow official announcements.

01 /

Tuesday 21 September

Arrive and meet colleagues.

Travel to Cologne and meet industry colleagues. Check VIA for an announcement about the 2027 drinks event.

02 /

Wednesday 22 September

Expo and conference.

Meet exhibitors and international marketing teams. Attend sessions that match your work and goals.

03 /

Thursday 23 September

Continue the conversation.

Arrange further meetings with clients and partners. Use the second expo day for demonstrations, appointments and new contacts.

Your contact in the Netherlands

Are you going to DMEXCO?

I'm Arjan ter Huurne, the official DMEXCO representative for the Netherlands. Tell me what your business needs and who you want to meet.

Arjan ter Huurne

Official DMEXCO representative for the Netherlands

Email Arjan Explore the exhibition formats